Writing a book is a lonely business. The stereotypes are true, I mean, I’ve been sitting in my office since 8am, unshaven – I use that word figuratively – and I probably won’t see another person until my son comes home from school. I watch people walking up and down the street with dogs, buggies and earphones, which doesn’t really count as social interaction.
On one level, it’s blissful, I write, dream and research to my heart’s content. I play what my husband, calls ‘whale music’ to help me focus. So far, so idyllic. But attending The Author School was a rude awakening – I need to get myself and my work out into the daylight – IRL and online.
In my opinion, what makes a successful writer, defined as someone who writes what they love and sells decent amounts of it, requires consistent and concerted marketing and communications input. I know this as I used to work in corporate communications and PR before I became a writer. Being tangled in my love affair with words, I had unceremoniously kicked my steady former love to the curb. Shame on me! All of the tools were at my disposal but I’d left them to rust. But, like an autumn breeze, change is in the air. It’s time to polish my press release writing, tinker with my Twitter and sex-up my blog. (Not in that way!)
Attending the Author School reminded me to look up from behind the screen, pause my writing and start flexing my marketing muscles. As writers we can do this. Like many fellow writers, I fell into the trap of building an inner resistance to self-PR and book promotion for fear of being too ‘in-yer-face.’ The truth is being in-yer-face/BOLD/CapitalLetters is what gets people’s attention. In fact it has always been and always will be.
So come on, let’s show a bit of leg to push our writing endeavours, let’s shower the social scene with our presence, instead of shrinking into the background of our homes or cafes. My PR self is telling my writer self to GET OUT THERE! From here on I will:
– do more social media – keep it real – do more Facebook live – blog regularly – blog/gram/tweet on the go (so it doesn’t feel like a job) – write about writing and poetry, my core themes & ENJOY it.
And if it’s really too much, I will call in an expert; I know a fabulous author PR. I’d love to hear how you get on, and if you don’t already, please connect/follow/like me…