What to do if your writing’s great, but your marketing sucks!

Writing a book is a lonely business. The stereotypes are true, I mean, I’ve been sitting in my office since 8am, unshaven – I use that word figuratively – and I probably won’t see another person until my son comes home from school. I watch people walking up and down the street with dogs, buggies and earphones, which doesn’t really count as social interaction.

On one level, it’s blissful, I write, dream and research to my heart’s content. I play what my husband, calls ‘whale music’ to help me focus. So far, so idyllic. But attending The Author School was a rude awakening – I need to get myself and my work out into the daylight  – IRL and online.

 

 

Who are you writing for? They’ll never read your words if you don’t market them.

To be a successful writer, which I define as someone who writes what they love and sells decent amounts of it, requires consistent and concerted marketing and PR input.  I used to work in corporate comms and PR before I became a writer. Being tangled in my love affair with words, I had unceremoniously kicked my steady former love to the curb. Shame on me! All of the tools are at my disposal but I’ve left them to rust.  But, like an autumn breeze, change is in the air.  It’s time to polish my press release writing, tinker with my Twitter and sex-up my blog. (Not like that!)

Songs of My Soul on shelves at the Black Cultural Archives

Attending the Author School reminded me to look up from behind the screen, pause my book writing and start flexing my marketing muscles.  I had fallen into the trap of building an irrational resistance to self-PR and book promotion, for fear of being too ‘in-yer-face.’ The truth is, being in-yer-face/BOLD/CapitalLetters, is what gets people’s attention. It has always been this way.

So join me in giving your book a boost. Whether you’re still writing it or it’s already published, turn some of your writing attention to writing about your book, in detail. Plot development, characters, themes, why you’re writing it etc., that is as important as the end product and will help you to sell copies when you’re finished writing it.  It’s time to work our socials, and stop hiding out at home or in Costa. My PR self is telling my writer self to GET OUT THERE! My pledge:

do more social media – keep it real – do more Facebook live – blog regularly – blog/gram/tweet on the go (so it doesn’t feel it’s a job) – write about writing and poetry, my core themes & ENJOY it. 

If it gets too much, I will call in an expert.  I’d love to hear how you get on,  and if you don’t already, please connect/follow/like me…

@radiantlady

@schoolhappyin

https://www.instagram.com/suzysongsofmysoul/?hl=en

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